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Organic ranking is the placement within the search results for a website based on certain keywords or key phrases. Each search engine has a slightly different algorythm, so optimization results are rarely uniform. Organic ranking is distinct and seperate from Paid Ranking. On Google Organicly ranked websites appear in the body of the page in order of their importance. Advertised and featured websited are presented in the side columns and above the top organic links. These are paid placement.